Associate – Media Specialist

Liana is an advertising/marketing media specialist with over 10 years of agency experience in planning, buying, and negotiating advertising media campaigns. She is a veteran of the Madison Avenue rat race, where she worked for WPP (world’s largest communications services group in terms of revenue) on packaged good accounts including Pepperidge Farm, Campbell’s, and Dannon.

As an advertising media specialist, Liana has worked in traditional and new media platforms such as TV, radio, print, and interactive. She enjoys the integration and analysis of marketing objectives to develop customized, results oriented media plans. Armed with an Executive MBA from Instituto de Empresa, big and small agency experience, and experience in multicultural planning, Liana brings a unique approach to advertising, branding, and consumer insights.

In her spare time, she is staying on top of the ever evolving world of interactive marketing, spending time with her family and friends, exercising, and reading.