Interactive experiences require nonlinear thinking, inviting interfaces, and creative intelligence. Great websites focuses on usability and functionality.

Engaging content, sound, movement, and color create a walking, talking interactive company experience, bringing the brand personality to life. A website is the next best thing to reality, and in some cases it is more efficient, more user friendly, and faster. The customer is in charge. The internet provides the customer with a no-pressure sales environment, and at the click of a mouse, a competitor is waiting.

The best websites understand their customers and respect their needs and preferences. A company’s website should quickly answer these questions: “Who is the company? Why does anyone need to know? What’s in it for me?” Expressing an authentic brand identity on the web is still a new frontier that communication architects, information architects, designers, and engineers are just beginning to conquer. Websites are increasingly used as portals for media tools. From logos to message points, downloading from a site enables employees to jump start marketing and communications from anywhere in the world.

Characteristics of the best websites: a) easy to use, b) meets visitor expectations, c) communicates visually.

At Kompani Group we follow a proven process which allows us to deliver effective and cost efficient interactive strategies for our clients. We understand that each phase of business life cycle calls for varying budget allocations for brand asset items including websites.

Typically we will plan, develop, deploy and mange a website by following the following steps after the business requirement document has been approved by the client: 1) Site map development, 2) Wire frame creation, 3) Communications architecture, 4) Website design, 5) Content development, 6) Coding, 7) Testing, 8.) Training of users.

In a few short years Internet technologies have managed to completely redefine the business landscape. The Internet has replaced or augmented almost every interaction an individual has with a company, from gathering product information and making a purchase decision, to deciding to make an investment or take a job with a company. In many ways a company’s online presence is defining brand perception and stakeholder experience.

At Kompani Group, we can navigate the complex world of the Internet and your website, to ensure that you can maximize your exposure and return.

For more information about our interactive and web design capabilities, please visit our new incubator brand Kompete at Kompeteyouwin.com