Data is gold – why not get use it to further enhance your business and its chances for success?
When it comes to data, more is better. That’s why we use a variety of measuring and reporting tools to analyze your web traffic so that we can best optimize your website. Which keywords are driving the highest quality traffic? Do visitors leave too quickly or too often? Are visitors converting into sales? Through our Web Analytics reporting program, you’ll be able to cipher out the details and get to the issues that matter.
Google Analytics™ is one of the premier web analysis and reporting tools available to the public (yes, it’s free!). This software is simple to install and the reports are easy to access. Kompani Group’s Interactive Strategy experts always consider how to deliver timely analysis and reporting through Google Analytics™. Monthly reports can be automatically shared with our clients via email with new traffic numbers, comparisons, and sales conversions.
Like Google Analytics™, ClickTracks measure the activity and origination of all incoming website visitors. However, ClickTracks allows for more advanced tracking and data mining, showing you detailed site navigation and results for specific PPC and SEO campaigns, so you can measure ROI in an instant.
Omniture™ is Kompani Group’s pay-per-click bid management and tracking solution. Used by the world’s largest companies including Chevrolet, NFL, Toyota, Microsoft, Oracle, Sears, Qwest, Wal-Mart, TCM, etc., Omniture™ helps our Interactive Strategies team:
No matter which tool is used for your account, you’ll receive monthly reports showing your program activity in detail – as well as at a summary level, so you’ll always know as much (or little) as you want to!
- Automate keyword strategies and processes
- Target keyword marketing by demographics, behavior and lifetime value
- Maximize keyword performance with integrated Web analytics
- Improve cross-channel marketing results
- Improve overall effectiveness
