Online marketing techniques

When it comes to driving website traffic, search engines like Google™, Yahoo!^® and MSN^® are every marketer’s Holy Grail. If web traffic is the primary revenue-driver for your business, Kompani Group’s Search Engine Optimization expertise make it possible for you to cost-effectively compete for traffic against large local and national retailers in your category. Kompani Group offers a variety of services for small and mid-sized companies, including:

• Keyword and Competitive Research
  • Keyword Research – we will evaluate and pick the most appropriate keyword phrases for your website.
  • Baseline Data – evaluating your existing rankings and natural search traffic is instrumental in the measurement process.
  • Optimize Web Pages – here we consider keyword usage, keyword  density, content volume, meta-tags, internal-linking, etc.
• Link Building
  • Search engines evaluate your website’s credibility by the external websites that link to it.
  • Using a sophisticated algorithm that measures the quantity and quality of sites which link to yours, search engines assign a “Link Popularity” score to your website. The quality of the websites linking to your site is considered to be the single biggest influence of your rankings on popular search engines like Google™, Yahoo!^® and MSN^®. Kompani Group custom link building programs match your website with other quality websites in your industry in order to quickly improve your site’s rankings. Our Link Building programs include a number of great channels for building your web network:
• Paid Directory Placement
  • Directories are indexed by search engines regularly, and the websites within them are seen by the search engines often. When a search engine identifies a website link within a directory it typically gives link popularity credit to that website. When optimizing our clients sites we always incorporate some of the most popular directories on the Internet to contribute traffic and link popularity to your website.
• Tracking and Website Analytics
  • Data is gold – why not get use it to further enhance your business and its chances for success?
  • When it comes to data, more is better. That’s why we use a variety of measuring and reporting tools to analyze your web traffic so that we can best optimize your website. Which keywords are driving the highest quality traffic? Do visitors leave too quickly or too often? Are visitors converting into sales? Through our Web Analytics reporting program, you’ll be able to cipher out the details and get to the issues that matter.

When you are a Kompani Group Interactive Strategies client, website traffic solutions are always considered when planning the appropriate web strategy for your company, product or services.

For more information about our interactive, online marketing, and web design capabilities, please visit our new incubator brand Kompete at Kompeteyouwin.com