Building a successful small business is about making the fewest mistakes
One of the principles of new media and marketing is a strategy called “Launch and learn.” This method is used to quickly launch products, websites and marketing campaigns to establish brand loyalty and customer communication before the product or website has actually reached perfection. Launching campaigns and websites sooner rather than later allows for consumer response to show you what works, and what doesn’t. Setting up metrics such as open rates, conversion rates and analytics allows you to inexpensively launch several initiatives at the same time using different vehicles to reach end users. After analyzing the results you can then allocate monies and resources to what works the best. If you are involved in e-commerce, the numbers will always tell the truth.
Another basic tenet of strategic marketing and planning is transparency. When promoting products or services, it is absolutely imperative to clearly articulate what it is you are offering. We believe in advertising as a tool to provide the information necessary for consumers to make intelligent choices. People want the facts and the research behind a product before making purchases, whereas 5-10 years ago a spectacular image of a product or the promise of a feeling the product or service might provide, was enough to sell it. Promoting marketing integrity from the start provides a strong foundation by building customer loyalty and satisfaction and also helps the “launch and learn” technique distinguish between product and delivery feedback and a lack of solid information provided to the consumer. When testing initiatives, the less variables involved the better.
Its okay to make mistakes, and every new business should be prepared to make them. By setting up metrics you can launch initiatives and analytics to see what works, and what doesn’t. The key is to make the fewest mistakes possible in terms of time and money. Because each product will take a different marketing approach, there is no way to know exactly what will work best without first testing the waters. Steer clear of any marketing firm that claims to have a successful marketing approach upfront for your product or service, because this may end up costing you more than just money in the long run. If you would like to learn more, please contact Kompani Group at (786) 594-0435 for a free consultation.
Get to Know USA Datanet. You will like their people focused culture
USA Datanet is a wholly-owned subsidiary of Warwick Valley Telephone Company. This publicly traded (NASDAQ: WWVY) carrier, headquartered in Warwick, New York has been the provider of choice for businesses and residences for over 100 years. Warwick Valley Telephone is an Incumbent Local Exchange Carrier (ILEC) in parts of Orange County, New York with Competitive Local Exchange Carrier (CLEC) status throughout New York and New Jersey.
When Warwick Valley Telephone acquired USA Datanet, it added the full capabilities of an experienced, market-leading communications technology company. Together, the two brands scope of services include voice, data/Internet, video, e-fax, email, conferencing and mobile communication.
Powered by Technology
The Hosted IP Voice system by USA Datanet utilizes high-speed Internet Protocol (IP) connections to carry both voice and data communications on a single, broadband conduit. This allows for:
Secure, fast, reliable connections
Dedicated, T1-level Internet access
Transmission via private connections, not public Internet
Network privately owned and managed
Supported by People.
And while the technology is advanced, the USA Datanet advantage is the tireless personal service we provide to each and every client.
Expertly trained technicians and installation specialists
US-based customer service call center
User-friendly control panel available 24/7 online
Simplified vendor management – one contact, one contract
Wellient empowers you to take a proactive role in your daily health routine. Working for you around the clock with personalized medication reminders, adverse interaction alerts, automatic prescription renewal counts, daily follow-up upon hospital discharge, health test monitoring, portable health records, emergency response in case of accident, medication price comparisons and traditional and non-traditional medical information tailored to what you say is important to you. Stay on track, be healthier, feel better, stress less and save time and money. Wellient is easy and low-tech for you to use, but high-tech and robust behind the scenes.
By launching a comprehensive new platform of health management and information services, they are transforming your medical history into usable and potentially life-saving information. It is no secret that a bewildering and fast-growing amount of data is available on the Web. A filtering service focused on the most reliable sources of information is needed. A service that is built around your specific needs. We are out to help change attitudes and behavior in a friendly, private and easy way.
Kompani Group has launched another incubator brand, and we named it Kompete because the space they operate in is extremely competitive and the services offered by Kompete can be vital to any company which finds itself in its own very competitive business environment.
This new web design and online marketing company is a new breed of no-nonsense interactive company, where functionality, cost effectiveness, design and strategic ideas are guaranteed. Kompete’s mission is to always to seek to empower the client to manage their websites in-house, thus allowing Kompete to focus its efforts on delivering online results for the client’s business. Their unquenchable thirst for new ideas and tireless advocacy of working smart assure the clients that their online solutions will outperform their competition’s online efforts, today and in the future.
Kompete offers cost effective smart web site packages for any size budget, and their crew is passionate about creating winning online solutions for any type of business model. Their creative, technologically advanced, and flexible interactive solutions will stand the test of time, propel lead generation, online orders and impress visitors. At Kompete you always win, because they understand that their success is only through their clients’ success.
The new Michael Wolk Design Associates’ web site has been launched. Kompani Group helped Michael Wolk convert his old site into a more user friendly showcase of his work. Check out the new site at www.WolkDesign.com
Making Design Matter. That’s our philosophy at Michael Wolk Design, and just like our design itself, it works on several levels. Making implies action. Our creative process doesn’t end in thought or discussion – it ends in creation. Every idea is developed to its fullest potential here, rather than passed off to someone else. Design is what we make. Anyone can create something functional, and anyone can create something beautiful – but true design will always accomplish both. PRATT had a motto – “Be true to your work and your work be true to you.” In my experience, being true to your work means allowing design – rather than money, politics, or other outside influences – to control the energy. Design is design; everything else is everything else. And we make design matter, in the sense that it needs to be physical. It transcends fantasy and speculation; it is exciting and inspiring, while remaining firmly grounded in the reality of time constraints and budgets. Most important of all is making design matter. Design matters to me – it’s what i love to do, and it’s what i do better than anybody else. Making Design Matter is what I stand for.
Before we started this project we planned and built the following two sites for Camacho cigars – www.camachocigars.com and www.socialcigar.com (at first we did not reveal that Camacho was behind this site). Through the two sites we built a subscriber list of 4,500 people in less than one year. Since then we have also built www.room101cigars.com, and we are currently working on a new revolutionary social networking platform and corporate site for Camacho Cigars/Davidorff.
Kickoff of the BlackBand project:
To start off, here is an excerpt from the press release, post project:
“The campaign objectives for Camacho included the creation of an engaging, opt-in viral marketing campaign, a successful permission-marketing opportunity as an outlet to sample yet to be released products. A four-part web-series was created without mention of Camacho until the final “reveal” episode. The viewers followed the satirical Independent Cigar Review Bureau, a fictional agency, whose sole purpose was to educate the world about cigar selection, as they used humorous, guerilla-style tactics to enlighten three characters that represented the most common cigar misconceptions”
We blasted Camacho’s mailing list of 1000 and the social network we created while I was at Propeller of 3500 people, not as Camacho but as the fictional company. The amazing thing was that the idea was so interesting that we had a very low spam report. We also ran rich media banner ads that actually played a trailer of the project on the websites the banners resided.
Once the person signed up they would get one episode a week that would build upon the myths and misconceptions of cigar smoking. The Buzz just keep mounting… people passing the links to their friends… it was huge… in the online cigar world.
We gained 15,500 new subscribers! With that permission to market to them anything in the future. They are already expecting more from Camacho, and we won’t disappoint them.
Every cigar website was buzzing about the project, we even got more hits on our Black Band Project site in one month that Cigar Aficionado.
After the last video was sent… a month later people got 3 cigars in the mail. So for a whole month, every week… the conversations where about the black band project. Then when the cigars shipped, another huge buzz.
Another Excerpt:
“From day one, the campaign captivated the cigar industry and generated sweeping buzz across the country, with thousands of cigar enthusiasts discussing who was behind “The Black Band Project” on social media outlets, including Twitter, Facebook, and cigar-industry message boards and blogs.
End results:
15,000 leads
4,000 people got the cigars (people who watched all the videos)
15% overall sales increase after the launch of the new product.
We have always thought that most companies are missing the boat in terms of how much their brands are really worth, because they don’t understand how much a small investment in their brand quickly multiplies the perceived value when going public or when attracting growth capital. In most cases a small investment in their brands immediately translates into a competitive edge for products sold off/on the shelf or on the web.
Since all businesses have a number of case studies that are relevant to their target audience, we suggest that you establish a CSS style web site, with a blog and content management backend where posting a new page or new blog is as easy as writing a word document or an e-mail. If you take a closer look at your competition, you will also realize that they aren’t effectively using the social media and other means of SEO friendly web sites, which in turn will send you scores of inquiries from new prospects.
Building a well designed and professional site, writing content and educating you on how to maintain or update the site is fairly inexpensive, and can be done for about $7,500 – $10,000.
Even though our own site www.KompaniGroup.com and www.ActiveServe.com are more complex than what you may need, they represent the web 2.0 CSS type of web site we are talking about. Both of these sites are receiving new hits and leads every week, mainly because they both are optimized for SEO and because we are active in posting blogs.
Who is the best damn chef in Miami, and which chef has the most contagious personality. We think we know the answer. Check out the new Chef Michelle Bernsteinwebsite. For Michelle we developed a site that has a simple and easy- to- use content management system which allows her staff to update textual content, press releases, and photos throughout the site. The integration fits perfectly with the design work created by Matt Cohen from CAT5 creative. Using a hybrid development strategy we have allowed search engines to index the website while allowing elegant flash slide show functionality. The same methodology was used to build and release two smaller satellite sites for Michelle Bernstein’s restaurants, Sra. Martinez and Michy’s Miami. Maybe now she will consider adding the roasted pork squares on a bed of water melon back on the menu? Anyway, Kompani Group wish they they never got pulled from the menu in the first place.
Kompani Group is proud to announce that Chef Michelle Bernstein is a new client. Michelle Bernstein, her husband David Martinez and other business partners own and run three restaurants in South Florida. Michy’s is located on Biscayne Boulevard, Sra Martinez and the third one is set to open next month in West Palm Beach. Kompani Group will be collaborating with Matt Cohen from CAT5 on the design of Chef Michelle Bernstein and her restaurants’ website. The new site will launch before September 15th. 2009. Apart form site architecture, coding and programming, Kompani Group will also deliver a robust and cost efficient online social marketing platform along other innovative marketing initiatives for the restaurants.
Kompani Group has added SeaCapital group to its roster of clients. SeaCapital is the first private equity firm dedicated solely to investments across the sustainable seafood value chain. Their mission is to advance sustainable and safe seafood resources by investing in companies and technologies that promote innovation and responsible development.
SeaCapital’s focus is to invest in growth-oriented companies across the seafood value chain in partnership with exceptional management teams. SeaCapital focuses on organizations with considerable growth prospects, and works closely with management to create and execute an expansion plans that encompass organic growth and strategic acquisitions.
Their principals collectively have more than 100 years of seafood and finance industry experience including a distinguished track record of working with management teams to build companies into larger and more deeply integrated organizations. The investments will be made solely in the sustainable seafood value chain where their significant experience in operations, strategy, and corporate finance will add significant shareholder value. Since 2003, the Seacapital team has completed eleven strategic acquisitions and divestitures with an aggregate value of more than $120 million.
Case study: Blackband project![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=60507a69-5867-4bb2-b4af-4380b6ee4738)
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Kompani Group is proud to announce that Chef Michelle 
Kompani Group has added SeaCapital group to its roster of clients. SeaCapital is the first private equity firm dedicated solely to investments across the sustainable seafood value chain. Their mission is to advance sustainable and safe seafood resources by investing in companies and technologies that promote innovation and responsible development.
