Posts Tagged ‘Interactive Strategies’

What provides an unrivaled return on investment, and is safer than investing in Gold?

Friday, January 22nd, 2010

We have always thought that most companies are missing the boat in terms of how much their brands are really worth, because they don’t understand how much a small investment in their brand quickly multiplies the perceived value when going public or when attracting growth capital. In most cases a small investment in their brands immediately translates into a competitive edge for products sold off/on the shelf or on the web.

Since all businesses have a number of case studies that are relevant to their target audience, we suggest that you establish a CSS style web site, with a blog and content management backend where posting a new page or new blog is as easy as writing a word document or an e-mail. If you take a closer look at your competition, you will also realize that they aren’t effectively using the social media and other means of SEO friendly web sites, which in turn will send you scores of inquiries from new prospects.

Building a well designed and professional site, writing content and educating you on how to maintain or update the site is fairly inexpensive, and can be done for about $7,500 – $10,000.

Even though our own site www.KompaniGroup.com and www.ActiveServe.com are more complex than what you may need, they represent the web 2.0 CSS type of web site we are talking about. Both of these sites are receiving new hits and leads every week, mainly because they both are optimized for SEO and because we are active in posting blogs.

Reblog this post [with Zemanta]

Tags: , , , , , , , , , , , , , ,
Posted in Branding, Business Strategy, General Posts, Interactive, Social Media | View Comments

Chef Michelle Bernstein, Michy’s and Sra Martinez are new Kompani Group clients

Friday, August 28th, 2009

img1Kompani Group is proud to announce that Chef Michelle Bernstein is a new client. Michelle Bernstein, her husband David Martinez and other business partners own and run three restaurants in South Florida. Michy’s is located on Biscayne Boulevard, Sra Martinez and the third one is set to open next month in West Palm Beach. Kompani Group will be collaborating with Matt Cohen from CAT5 on the design of Chef Michelle Bernstein and her restaurants’ website. The new site will launch before September 15th. 2009. Apart form site architecture, coding and programming, Kompani Group will also deliver a robust and cost efficient online social marketing platform along other innovative marketing initiatives for the restaurants.

Tags: , , , , , , , , , , , ,
Posted in Clients, Interactive | View Comments

Seacapital Group – sustainable resources, cultivated opportunity

Sunday, July 19th, 2009

logoKompani Group has added SeaCapital group to its roster of clients. SeaCapital is the first private equity firm dedicated solely to investments across the sustainable seafood value chain. Their mission is to advance sustainable and safe seafood resources by investing in companies and technologies that promote innovation and responsible development.

SeaCapital’s focus is to invest in growth-oriented companies across the seafood value chain in partnership with exceptional management teams. SeaCapital focuses on organizations with considerable growth prospects, and works closely with management to create and execute an expansion plans that encompass organic growth and strategic acquisitions.

Their principals collectively have more than 100 years of seafood and finance industry experience including a distinguished track record of working with management teams to build companies into larger and more deeply integrated organizations. The investments will be made solely in the sustainable seafood value chain where their significant experience in operations, strategy, and corporate finance will add significant shareholder value. Since 2003, the Seacapital team has completed eleven strategic acquisitions and divestitures with an aggregate value of more than $120 million.

Tags: , , , , , , ,
Posted in Branding, Clients, Interactive, Management | View Comments

Louis Moinet and Primetime Race Group

Saturday, July 18th, 2009
Louis Moinet Clock owned by King George IV
Image via Wikipedia

For the 2009 American Le Mans Series, Louis Moinet became the official timepiece for the racing team Primetime Race Group’s #11 Dodge Viper. The racing team entered its second full season in the American Le Mans Series with owner and driver Joel Feinberg and his teammate Chris Hall at the wheel. The car it the only Dodge Viper Competition Coupe in the Grand Touring (GT2) class of the competition. Visit www.primetimeracegroup.comfor additional schedule on upcoming races. Louis Moinet timepieces have been worn by distinctive figures the likes of Thomas Jefferson, Napoleon and King George IV. The company limts its production to only a thousand watches every year, ensuring its exclusivity.

Tags: , , , ,
Posted in Branding, Interactive, Management | View Comments

Primetime Race Group

Saturday, July 18th, 2009

Kompani Group is proud to announce that we have added Primetime Race Group and Joel Feinberg to our client roster.

Most will find Joel to be a young, athletic, handsome man with a with a passion for success which is most certainly enviable if not contagious. Some might view him as quiet, shy, possibly aloof. But once he begins to open up about his life, you quickly find a more passionate and enthusiastic entrepreneur. Joel is what some refer to as a modern day “mover and shaker.”

Coming out of high school, Joel decided to embark on a career playing golf professionally. After six years on the circuit, he hung up his clubs to give significant time and energy to various business endeavors including Capital Real Estate Group, followed by the startup of SPORTS TALK 790 AM – THE TICKET, Primetime Media Group and Primetime Race Group.

Joel took on mountain biking, becoming a nationally ranked cross-country biker. Rising to the pinnacle of the sport Joel competed in what was known as, “The toughest mountain bike race on the planet,” a three day, three hundred mile race through the mountains and rainforest of Costa Rica. Joel also played ice hockey on a men’s league based in South Florida.

Primetime Race Group is Joel’s most recent business venture, a Florida based company specializing in professional motorsports as well as sports marketing. Primetime currently campaigns a Dodge Viper in the GT2 class of the American Le Mans Series (ALMS) which is the most prominent road race series in North America and an Elan DP02 in the International Motor Sports Association (IMSA) Lites Series, a support series to the ALMS. With 10 trips to the IMSA Lites podium, 11 top 5 finishes in 2008, and 2 first and 3 other podium finishes through June of 2009 it is clear to see that Primetime is a top contender.

Joel’s passion for winning has become the foundation of his success!

Reblog this post [with Zemanta]

Tags: , , , , , , ,
Posted in Branding, Clients, Interactive, Management | View Comments

The Law Offices of Kanner & Pintaluga

Saturday, July 18th, 2009

Kompani Group has added The Law Offices of Kanner & Pintaluga to its client roster. Kanner & Pintaluga is an aggressive, ethical, and results-driven law firm committed to exclusively representing accident and serious injury victims throughout Florida. Their primary focus is to achieve the most favorable outcome for our clients, who have the absolute right to receive the maximum compensation for their injuries. Since establishing the Firm in 2003, they have recovered in excess of $30 million dollars on behalf of thousands of our injured clients. Kanner & Pintaluga is also a client of The M Network, who continues to execute on all their radio, television and online spots. Kompani Group’s role it to plan, design and deploy Kanner & Pintaluga’s new online web presence in multiple languages.

Tags: , , , , , , , , ,
Posted in Clients, General Posts, Interactive | View Comments

Camacho Cigars

Saturday, July 18th, 2009

Kompani Group has added Camacho Cigars to its roster of clients. Camacho cigars was founded in 1961 by Simon Camacho, Camacho Cigars was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made  in Danli, Honduras, is comprised of 9 premium and ultra-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America’s #1 selling premium cigar.

Tags: , , , , , , ,
Posted in Branding, Clients, General Posts, Interactive | View Comments

Portunus – sourcing quality seafood for your local supermarket.

Saturday, July 18th, 2009

Kompani Group has added Portunus Group to its client roster. Portunus Group with offices in Reykjavik- Iceland, Miami- USA and Santiago- Chile sources quality seafood for importers, foodservice distributors and retailers in Latin America, Europe and USA. Portunus, which is headed by CEO Palmi Palmeson, also has strategic alliances with sourcing agents in China, Tanzania, Uganda, Kenya, Thailand, Taiwan, Vietnam and Indonesia. Portunus has positioned itself as an expert provider of Nile Perch, Vietnamese Basa, Tilapia, Atlantic Salmon, Alaskan Pollock, Greenland Halibut, Atlantic Cod, Atlantic Pollock, Yellowfin Tuna, White Vannamei Shrimp, Black Tiger Shrimp and Frozen Squid.

Tags: , ,
Posted in Branding, Clients, General Posts, Interactive | View Comments

Case Study: Occidental Hotels & and Resorts

Tuesday, June 23rd, 2009

An international hotelier wanted to revamp its own brand as well as those for each of its sub-brands, without causing internal competition between properties. Principals from Kompani Group narrowed in on the key experience each family of resorts delivered and then tied it into the parent company’s new brand image that redefines all-inclusive travel… The Infinite Experience or Infinite Luxury.

Allegro

Allegro

Where bright, sunny days are only revealed by the cheerful nature of staff and guests, Allegro is a resort experience built around delivering Infinite Joy. Always in motion, and constantly creating vivid colorful memories, every stay is an adventure guests won’t soon forget.

Grand

Occidental Grand

Few places on Earth deliver the kind of exotic sophistication found at Occidental Grand resorts. An Infinite Escape awaits travelers in every way imaginable – whether it’s breathtaking beaches, ancient ruins, or artistic cultural experiences, these resorts are a departure from all expectations.

Royal Hideaway

Royal Hideaway

Like something out of a dream, where the whole world bends to every guest’s whim, the Infinite Luxury of Royal Hideaway resort is the crown jewel of the Occidental Hotels & Resorts family. It is elite vacationing at its absolute finest.

Occidental Hotels & and Resorts is based in Spain, Madrid and is a consortium consisting of 4 hotel brands, Allegro, Occidental Grand, Royal Hideaway and Occidental Hotels. The group owns and controls a total of 62 hotels and resorts in Europe and Latin America.

www.OccidentalHotels.com |  ROYAL HIDEAWAY – OCCIDENTAL GRAND – ALLEGRO – OCCIDENTAL HOTELS

Brand Communication Strategies:

With the new positioning approved the next part of this project included consolidation of 7 pieces of marketing collateral into 2 brochures, refinement of the identity for each of the four Occidental Properties, development of new content, photography, retouching, printing and planning and design of all 4 individual web properties and www.OccidentalHotels.com . The consolidation of the multiple brochures in just two pieces have resulted in easier distribution logistics and significant cost savings.

Services: Strategic Marketing / Advertising Planning, Branding Positioning, Creative Concepts, Media Planning Services, Photography and Video

Interactive Strategies:

Occidental Website

The majority of bookings at Occidental resorts have always been, and will continue to be booked by Occidental’s loyal following of travel agents and tour operators. But as the expansion-and continued acquisitions strategy would significantly add capacity to Royal Hideaway it became apparent that Occidental would have to build a more effective online presence to help offset the increase in rooms with more online bookings.  The brand alignment strategy allowed us to build one consolidated online booking web property for the four individual brands, which in return allowed Occidental to focus all e-marketing budgets on driving traffic directly to the main site or through product specific micro sites.

Result: Total direct online bookings increased fivefold in the 6 months following the launch of the new Occidental Hotels web site.

Services: Interactive Strategies, Online Marketing, SEO, SEM

Tags: , , , , , , , , , , , , , , ,
Posted in Branding, Case Studies, Clients, Interactive, Management | View Comments