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Archive for the ‘Interactive’ Category

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Social Media ROI

Tuesday, December 15th, 2009

In a great article about Social Media ROI, author Erik Qualman provides some concrete examples that show how powerful this medium for communication is. Consider however a brand cannot only rely on only one vehicle approach to get in the mind of its prospects, it requires a multi-pronged to be effective. An integrated effort that hits on multiple levels strengthens any one avenue. Here are some noteworthy examples that Erik uses

Gary Vaynerchuk grew his family business from $4 million to $50 million using social media.  Gary’s eccentric personality and offbeat oenophile knowledge have proven a natural path to success with his Wine TV Library. Vaynerchuk found first hand that $15,000 in Direct Mail = 200 new customers, $7,500 Billboard = 300 new customers, $0 Twitter = 1,800 new customers.

Dell sold $3,000,000 worth of computers on Twitter

eBay found participants in online communities spend 54% more

These are some startling and inspiring facts. If you are currently utilizing social media, what has been your measure of success?

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Activeserve’s new business model takes off and the new web site is now live

Saturday, October 17th, 2009

Their Business is Your Business

iStock_000005523049SmallActiveServe is the ideal provider of business continuity solutions for South Florida businesses employing 3 to 100 business system users. Their expertise allows them to deliver superior insight, support, and service on nearly every type of technology system including communications, IT infrastructure, application hosting, and a wide variety of other answers for your business continuity needs.

In addition to the services themselves, ActiveServe also offers the unbeatable advantage of direct contact with their experts for design, decision, and implementation. In fact, they make a point of working hand in hand with business owners and/or IT managers to develop a custom business continuity blueprint… and they always make sure that technology never complicates the business side of things, and vice versa. That understanding, coupled with their specialized approach to business continuity is enough to make ActiveServe unique in the marketplace, but they can also be proud to be the first and only provider that offers a business continuity certifications program for small businesses in South Florida.

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The Room101 Conspiracy Has Landed

Tuesday, September 29th, 2009

Christian Eiroa of Camacho Cigars, open boxes of the new Room101 cigars minutes after they land at Camacho’s Miami warehouse. Room101 Cigars will be available at select retailers nationwide on 10/1/09. For more information about Room101, please visit: http://www.room101cigars.com

Camacho Cigars partnered with Kompani Group in releasing the newly created Room 101 Cigars website on October 1st. Stay tuned.

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The disconnect between social media and traditional advertising.

Monday, September 21st, 2009

Just read a great article by Jason Falls from Social Media Explorer observing the facts between one way and two way communication in the advertising world of today. This is what Web 2.0. Its not about the design and its not specifically about having something viral. It’s about facilitating the communication of that viral element in a campaign. Listening to what your consumers are saying and responding to them. Advertising agencies don’t get it. They want and continue to shout instead of listening. How did successful businesses of the past promote and conduct themselves before the internet infiltrated our lives? They listened, and reacted to their consumers needs and desires. Before it was a handful, now its thousands at a time. Social media know how to leverage those thousands of users, get them talking to you, get them communicating with each other, and over time build a strong relationship with your company. Maybe we should call it the rebirth of branding.

Check out the rest of the article here. Great read.

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Chef Michelle Bernstein, Michy’s and Sra Martinez are new Kompani Group clients

Friday, August 28th, 2009

img1Kompani Group is proud to announce that Chef Michelle Bernstein is a new client. Michelle Bernstein, her husband David Martinez and other business partners own and run three restaurants in South Florida. Michy’s is located on Biscayne Boulevard, Sra Martinez and the third one is set to open next month in West Palm Beach. Kompani Group will be collaborating with Matt Cohen from CAT5 on the design of Chef Michelle Bernstein and her restaurants’ website. The new site will launch before September 15th. 2009. Apart form site architecture, coding and programming, Kompani Group will also deliver a robust and cost efficient online social marketing platform along other innovative marketing initiatives for the restaurants.

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Seacapital Group – sustainable resources, cultivated opportunity

Sunday, July 19th, 2009

logoKompani Group has added SeaCapital group to its roster of clients. SeaCapital is the first private equity firm dedicated solely to investments across the sustainable seafood value chain. Their mission is to advance sustainable and safe seafood resources by investing in companies and technologies that promote innovation and responsible development.

SeaCapital’s focus is to invest in growth-oriented companies across the seafood value chain in partnership with exceptional management teams. SeaCapital focuses on organizations with considerable growth prospects, and works closely with management to create and execute an expansion plans that encompass organic growth and strategic acquisitions.

Their principals collectively have more than 100 years of seafood and finance industry experience including a distinguished track record of working with management teams to build companies into larger and more deeply integrated organizations. The investments will be made solely in the sustainable seafood value chain where their significant experience in operations, strategy, and corporate finance will add significant shareholder value. Since 2003, the Seacapital team has completed eleven strategic acquisitions and divestitures with an aggregate value of more than $120 million.

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Louis Moinet and Primetime Race Group

Saturday, July 18th, 2009
Louis Moinet Clock owned by King George IV
Image via Wikipedia

For the 2009 American Le Mans Series, Louis Moinet became the official timepiece for the racing team Primetime Race Group’s #11 Dodge Viper. The racing team entered its second full season in the American Le Mans Series with owner and driver Joel Feinberg and his teammate Chris Hall at the wheel. The car it the only Dodge Viper Competition Coupe in the Grand Touring (GT2) class of the competition. Visit www.primetimeracegroup.comfor additional schedule on upcoming races. Louis Moinet timepieces have been worn by distinctive figures the likes of Thomas Jefferson, Napoleon and King George IV. The company limts its production to only a thousand watches every year, ensuring its exclusivity.

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Primetime Race Group

Saturday, July 18th, 2009

Kompani Group is proud to announce that we have added Primetime Race Group and Joel Feinberg to our client roster.

Most will find Joel to be a young, athletic, handsome man with a with a passion for success which is most certainly enviable if not contagious. Some might view him as quiet, shy, possibly aloof. But once he begins to open up about his life, you quickly find a more passionate and enthusiastic entrepreneur. Joel is what some refer to as a modern day “mover and shaker.”

Coming out of high school, Joel decided to embark on a career playing golf professionally. After six years on the circuit, he hung up his clubs to give significant time and energy to various business endeavors including Capital Real Estate Group, followed by the startup of SPORTS TALK 790 AM – THE TICKET, Primetime Media Group and Primetime Race Group.

Joel took on mountain biking, becoming a nationally ranked cross-country biker. Rising to the pinnacle of the sport Joel competed in what was known as, “The toughest mountain bike race on the planet,” a three day, three hundred mile race through the mountains and rainforest of Costa Rica. Joel also played ice hockey on a men’s league based in South Florida.

Primetime Race Group is Joel’s most recent business venture, a Florida based company specializing in professional motorsports as well as sports marketing. Primetime currently campaigns a Dodge Viper in the GT2 class of the American Le Mans Series (ALMS) which is the most prominent road race series in North America and an Elan DP02 in the International Motor Sports Association (IMSA) Lites Series, a support series to the ALMS. With 10 trips to the IMSA Lites podium, 11 top 5 finishes in 2008, and 2 first and 3 other podium finishes through June of 2009 it is clear to see that Primetime is a top contender.

Joel’s passion for winning has become the foundation of his success!

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The Law Offices of Kanner & Pintaluga

Saturday, July 18th, 2009

Kompani Group has added The Law Offices of Kanner & Pintaluga to its client roster. Kanner & Pintaluga is an aggressive, ethical, and results-driven law firm committed to exclusively representing accident and serious injury victims throughout Florida. Their primary focus is to achieve the most favorable outcome for our clients, who have the absolute right to receive the maximum compensation for their injuries. Since establishing the Firm in 2003, they have recovered in excess of $30 million dollars on behalf of thousands of our injured clients. Kanner & Pintaluga is also a client of The M Network, who continues to execute on all their radio, television and online spots. Kompani Group’s role it to plan, design and deploy Kanner & Pintaluga’s new online web presence in multiple languages.

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Camacho Cigars

Saturday, July 18th, 2009

Kompani Group has added Camacho Cigars to its roster of clients. Camacho cigars was founded in 1961 by Simon Camacho, Camacho Cigars was acquired by the Eiroa family in 1995. Now part of the Oettinger Davidoff Group, Camacho Cigars is one of the key players in the international cigar market. The flagship Camacho brand, made  in Danli, Honduras, is comprised of 9 premium and ultra-premium line extensions: (Super-Premium: Diploma, 10th Anniversary Corojo, Liberty Series, Triple Maduro, Select)(Premium: Corojo, Coyolar, Havana, SLR). Camacho Cigars also has 7 core brands, including Baccarat The Game, America’s #1 selling premium cigar.

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