When the premiere performing arts venue in the nation needed to garner a little of the spotlight for itself, we knew it would mean bold dynamic imagery that would stop people in their tracks.

Bright hues of red and orange announced themselves with a flair that was distinctly Miami, while the membership campaign theme line “Ready for Impact” generated excitement and anticipation for the center’s 2006 opening. Special center projects and initiatives also received graphic makeovers so that each would be unforgettable and remembered as part of the cohesive brand messaging set forth in the membership drive.