The majority of hotel and resort advertising centers around “better” and “best”, two words rapidly becoming meaningless to consumers. So, when the Radisson Aruba Resort & Casino wanted to become the premier destination on the island, they had to take their advertising to a higher level. The concept “It’s just our nature” proved to be the right answer, demonstrating effortless relaxation, friendly service and unmatched natural beauty.
Tags: Advertising, Portfolio
